ROBOTS AS CULTURAL PRODUCTS: FILM AS A DRIVER OF PERCEPTION, INNOVATION, AND TECHNOLOGICAL MARKETING

Larisa IVASCU1, Nicoleta MIREA2, Ben-Oni ARDELEAN3, Simona RUS4, Marius PISLARU5

Abstract. This paper analyzes how digital ecosystems based on artificial intelligence are reshaping value creation and capture through increased interdependencies among ecosystem actors. The existing literature offers limited insights into competitive advantage in data-driven, multi-actor contexts. The article proposes an integrative framework based on ecosystem strategy, dynamic capabilities, and organizational control. Sustainable advantage is explained through three interdependent dimensions: ecosystem positioning, capability reconfiguration, and governance. These include role design, managing complementarities, identifying and capitalizing on opportunities, as well as mechanisms for data governance and algorithmic accountability. The paper formulates a research agenda on the orchestration of complementarities, the impact of governance, and the transformation of work. The contribution lies in conceptual clarification and the formulation of testable propositions regarding performance and value distribution.

Keywords: Artificial intelligence; digital ecosystems; competitive advantage; digital platforms; dynamic capabilities;

DOI      10.56082/annalsarscieng.2026.1.128

Read full articleDYNAMICS OF THE ΛCDM MODEL OF THE UNIVERSE FROM THE PERSPECTIVE OF THE DYNAMICAL SYSTEMS THEORY                                                                                                                         Download articleDYNAMICS OF THE ΛCDM MODEL OF THE UNIVERSE FROM THE PERSPECTIVE OF THE DYNAMICAL SYSTEMS THEORY 

1Prof., Ph.D., Eng., Faculty of Management in Production and Transportation, Politehnica University of Timisoara, Management Department, 14 Remus Street, Timisoara, Romania, (larisa.ivascu@upt.ro); Academy of Romanian Scientists, 3 Ilfov, 050044, Bucharest, Romania.

2Ph.D., Faculty of Management in Production and Transportation, Politehnica University of Timisoara, Management Department, 14 Remus Street, Timisoara, Romania, (nicoleta.mirea@student.upt.ro).

3Assoc. prof., Ph.D., Faculty of Baptist Theology, University of Bucharest, Bucharest, Romania, Academy of the Romanian Scientists (benardelean@gmail.com).

4Ph.D., Research Center for Engineering and Management, Management Department, Politehnica University of Timisoara, Management Department, 14 Remus Street, Timisoara, Romania, (simona_rus@yahoo.com).

5Prof., PhD, Eng., Faculty of Industrial Design and Business Management, „Gheorghe Asachi” Technical University of Iasi, Iasi, Romania (marius.pislaru@academic.tuiasi.ro).

 

PUBLISHED in

Annals Academy of Romanian Scientists Series on Engineering Sciences

Volume 18 no 1, 2026


ISSN PRINT 2066 – 6950

ISSN ONLINE 2066 – 8570