Claudiu COMAN1, Vlad BĂTRÂNU-PINȚEA2, Ioana MATEI3
Abstract. The primary purpose of this study is to analyse the factors that negatively and sometimes irreversibly affect language, thought, and implicitly, the creative elements that underlie a human being, especially from a social perspective. Artificial intelligence, for example, contributes significantly to the diminution of creative power and essence; the simplification of language produces misunderstandings, barriers, including problems. The method chosen in this study is content analysis of various aspects existing in the online environment, a space accessible to almost everyone, in which several dimensions will be analysed, including themes, concepts, words, posts, and messages. The phenomenon of rapid informatization that permanently shapes our lives is a real signal of concern from a social point of view. Here we mention from the specialized literature theories such as spreadability and including the idea virus theory, the propagation of trends that capture human life and society in general. Some risks are known, others too little, and others not at all. From addiction to regression, from convenience to danger, all represent aspects that are gaining momentum at an immeasurably rapid pace in this modern society.
Keywords: diminishing creativity; regression; social problems; ideavirus; content analysis.
1 Transilvania University of Brașov, Bd-ul Eroilor nr. 25, ZIP code 500030, Brașov, RO; ORCID No. 0000-0001-6272-7414; claudiu.coman@unitbv.ro
2 Transilvania University of Brașov, Bd-ul Eroilor nr. 25, ZIP code 500030, Brașov, RO; ORCID No. 0000-0003-3646-0773; vlad.batranu@unitbv.ro (corresponding author)
3 Transilvania University of Brașov, Bd-ul Eroilor nr. 25, ZIP code 500030, Brașov, RO; ioana-da.matei@student.unitbv.ro
PUBLISHED in Journal of Knowledge Dynamics, Volume 2, No2