NAVIGATING MARKET DYNAMICS: A
LONGITUDINAL STUDY OF ROMANIA'S LEADING PRINTING FIRMS
Julia
Anamaria ȘIȘU[1], Marian NĂSTASE[2] , Andrei-Constantin T RNOVANU [3]
Abstract.
In an era marked by rapid digital transformation,
economic uncertainties, and the disruptive impact of the COVID-19 pandemic, understanding
the mechanisms that contribute to organizational resilience is crucial for both
academic inquiry and practical management. This longitudinal study scrutinizes
the financial performance of all Romanian printing firms employing five or more
individuals, spanning a four-year timeframe from 2019 to 2022. Situated within
the overarching theoretical construct of organizational resilience, the
research aims to evaluate how these firms have navigated the complexities of
economic oscillations and sectoral digital transformation. Employing
comprehensive statistical analyses, the study uncovers patterns of financial
contraction and subsequent recovery, notably influenced by the disruptive
events of the COVID-19 pandemic. Counter-cyclical profit dynamics and the
relative stability of employee numbers are among the key findings. These
results expand the understanding of financial resilience in the Romanian
printing industry and offer nuanced insights for both academics and
practitioners, particularly in the context of significant disruptive events
like global pandemics.
Keywords: Financial Resilience in
Printing Industry, Covid-19, Romanian Printing Sector, Market Dynamics,
Organizational Stability, Employee Productivity.
DOI 10.56082/annalsarscieco.2023.2.91
